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Lekker Liquor brands promote to the bar and off-trade in The Netherlands


We had a very busy month promoting craft spirits with our Lekker Liquor friends and partners at a couple of trade shows. The Perfect Serve Bar Show in Amsterdam was insanely busy and we generated around 50 sales leads for Sharp Media brands Arbikie Highland Estate, Brighton Gin and Lisch Swedish Vodka. We had a lot of fun on our stand mixing up drinks with all the Lekker Liquor brands and some brilliant takeovers from The Gyros Club (The Hague), Waldorf Astoria (Amsterdam) and Stockroom/Mr Mofongo (Groningen).


Later in September we headed south to Gorinchem for the annual Drankenbeurz trade show which is particularly aimed at the off-trade (in Dutch, slijterijs). The Lekker Liquor stand really stood out as a showcase of independent premium spirit producers against the big brands... and guests really enjoyed the platters of snacks (prepared by Sharp Media's Nick and Leonista's Gregg!).


Our next trade event will the Horecava at Amsterdam's RAI exhibition centre in January.


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