top of page

How does Amsterdam use the Coronavirus lockdown to turnaround from being a victim of its own success

As a result of a deliberate city marketing policy in the noughties, Amsterdam has really struggled in recent years with an over-saturation of in-bound visitors that have swamped the centre and changed its nature exponentially. Driven by - amongst other factors - cheap flights, Air BnB and a reputation for liberal attitudes, locals feel the core of their city is no longer their own; they have been driven out by 24/7 anti-social behaviour and the destruction of traditional neighbourhoods by rising property prices.

The city has already started to turn this around with tighter regulations on tourists and the businesses who service them, perhaps most visually by the removal of the ‘Iamsterdam’ sign from Museum Plein 18 months back. Businesses ranging from brand hotels through to independent transport providers, have already been looking at serious adaptions to their models to facilitate and encourage lower impact and more responsible tourism to ensure the city is fit for both residents and visitors in the 21st century.

With the Corona lockdown, the tourism sector and city government are now quietly pondering as to how the current situation can be used as a launch - or reset - for a more socially and economically sustainable future.

Thought I’d share as I now many colleagues whi work in tourism, and I’d definitely be interested in hearing from others what practical positives can be derived from the current overwhelming virus negative for tourism and associated sectors. Whilst many major visitor destinations have unique challenges, most also a huge amount of common ground. #bestpractice


bottom of page